Home > Announcement, Chatter, Cultural Movement, Economics, Traffic Calming, Visual Stimulus > Go Go Goodies: Traverse City’s newest and coolest bike business

Go Go Goodies: Traverse City’s newest and coolest bike business

…the goal is to raise $5 today–Thank you. 


Go Go Goodies bike cart hits TC streets

An email interview with Eartha Melzer, co-founder of Traverse City’s newest bike business, Go Go Goodies–a frozen treat delivery cart. You can find them in a TC neighborhood Monday through Saturday.

Emily Bert (left) and Earth Melzer enjoy popsicles during their MyWHaT photo shoot. The two recently started the Go Go Goodies bike cart in Traverse City.

Q: What’s the inspiration behind Go Go Goodies? How did it come to be and who’s all involved?

A: We like the concept of the ice cream truck and want to demonstrate a more sustainable approach to summer time treat delivery. We aim to build community by providing healthier options by bike.

The construction of the Go Go Goodies bike cart was a community project coordinated by my husband, Jens Beddermann. He used recycled materials, borrowed tools, donated space and volunteered expertise to build the bike according to plans that were originally published in a German alternative energy ‘zine back in 1985. 

My friend and neighbor Emily Bert recently earned a certificate in plant-based nutrition through Cornell University and is eager to help people get the fruits and vegetables that they need. Back during the March heat wave I borrowed  her ice cream maker in hopes of creating a nutritious cold treat for my toddler. As we discussed the crazy weather and the pressing need for healthier cold treats the idea for the Go Go Goodies cart began to take shape.When Jens put together the frame for the cargo bike Emily and I immediately began driving it around town and plotting an ice pop operation.

Q: What types of treats, as you’re Twitter profile states, are you bringing “to the streets”? 

A: We are offering frozen fruit bars, Italian ices, frozen lemonades and chocolate-dipped bananas.  We would like to carry more items that feature local fruits — organic if possible — and are looking for suppliers in the region. We expect our offerings to evolve.

Q: When and where can people be on the look out for the polka dot cargo bike?

A: We plan to be pedaling the neighborhoods afternoons and  evenings Monday through Saturday. Give a wave or a shout if you see us. The cart is a mobile wifi hot spot. You  can follow us @gogogoodies and tweet us if you’d like us to head to your street.

Q: What’s up with the wind-chimes? 

A: The idea is to get the attention of the people who are close by in a fun and gentle way. We may try out other sounds and we are open to suggestions. Listening to wind-chimes for prolonged periods may produce unwanted side effects …

Q: In the week that you’ve been out hawking cold treats, what are some of your observations? Are Traverse City neighborhoods ready for something different? 

A:  The response from the people of Traverse City has been encouraging and a lot of fun. Older folks and people who have lived in bigger cities seem to be familiar with the pushcart concept and comfortable approaching us. Several people have thanked us for offering a new option. Children are curious about the bike and eager for treats. A surprising number of people want to chat about ideas for bike-based businesses.

In Traverse Heights, Old Town and Central neighborhoods kids and adults are playing and hanging out in their front yards but some other areas feel awfully still with no one outside even when the weather is nice. 

Q: Any difficulties or interesting discoveries you’ve experienced so far?

A: People don’t seem to mind that what we are selling is vegan. 

Q: How long will the cart be operating? Is there an expiration to the permit? 

Our permits run through July 18 and are renewable. We plan to provide cold treats throughout the summer and imagine offering other goodies come fall.

Q: Anything you’d like to add? 

We hope to provoke many happy neighborhood gatherings, an uptick in fruit consumption and more bike usage in Traverse City. Also, we are on Facebook.

You can follow Emily and Eartha’s path on Go Go Goodies Twitter feed or on Facebook. Or, go old-school and listen closely for the chimes and flag them down as they come down your street.

UPDATE: Confirmed, Go Go Goodies accepts Baybucks.


  1. Richard Miller
    June 26, 2012 at 9:48 am

    What a wonderful idea: human scaled, real-time interactive, slow-paced, and audibly enhanced by a breeze instead of annoying, ear-worm infecting, electronically generated tune clips. I hope your summer is a fantastic success!

  2. katehofmann
    June 26, 2012 at 1:48 pm

    This is so great! Some fans on Twelfth Street will be eagerly looking out for that polka-dotted cart.

  3. Joy
    June 26, 2012 at 4:21 pm

    I love it! Another idea is to sell fresh, local cherries.

  4. June 26, 2012 at 7:08 pm

    We are hoping to do just that!

  5. Sue
    June 26, 2012 at 10:05 pm

    I read in Cherry Republic’s catalog that due to the late frost the cherry crop was hurt. If you do have cherries to sell, they’d be great, whether as is, or as “pops” covered in frozen yogurt or chocolate.

  6. sally
    June 27, 2012 at 5:26 am

    this is community love and brilliance…….thxxxx to Jens
    , Emily & my dear old friend Eartha!!!

  7. Don Cunkle
    July 3, 2012 at 8:33 pm

    I’m glad you cart is working fine:0) from Don at Recycle-A-Bicycle Stop in and say Hi.

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